How can we manage company-customer's relationships by using digital marketing?

• Customer relationship management; 
• Social media; 
• Engagement; 
• Information technology; 
• Customer insight;
• Employees; 
• Key performance indicator

• The relevance of digital marketing in the organisation you choose or comparable situations

• Your ability to model and analyse digital marketing strategies

• Your ability to evaluate the effectiveness of a range of digital marketing channels

• And, your ability to research emerging technologies for digital marketing